Poster Front
Poster Back
Process Video
Arizona Transplant
Print | Campaign 2023 Arizona Transplant Associates is a Phoenix-based surgical practice nominated as Phoenix Top Docs 22 times. For their 2023 holiday campaign, I designed a Barbie movie-inspired poster that did something almost no medical client would dare: be funny. The surgeons were recast as "The Kens" — each with their own Barbie-style name card, ending in "These Kens Save Lives" and the tagline "you would be mistaken."