Wherever Technology Lives, We're There
Creative Director: Aubrey Shipman
Designer: Bridget Gillespie
Designer: Bridget Gillespie
The theme "Wherever Technology Lives, We're There" was created to reinforce Radiall's global reach, the idea that their components are embedded in critical systems everywhere, not confined to any single geography.
To bring that idea to life visually, I designed a passport stamp logo that could be adapted for any location Radiall's campaigns needed to highlight. Passport stamps carry a dual meaning: they're official records of travel, but they're also romanticized symbols of worldliness and cultural immersion.
That tension, functional and evocative at the same time, felt right for a brand that operates globally but wants to connect locally. The stamp was built as a flexible system, swapping in different countries and regions depending on the ad, email, or poster it appeared in.
"Wherever Technology Lives, We're There" was designed to flex. The phrase adapts visually depending on the medium it lives in, with typography, layout, and treatment shifting to match the context while the idea stays consistent. The poster series, for example, was designed to evoke vintage travel postcards, so the typography leaned into retro letterforms, dimensional type, and the visual language of mid-century travel ephemera.
A stamp motif frames the photography, the location is credited like a postcard caption, and the stamp logo anchors the corner. The result is a campaign that feels locally rooted and globally connected, which is the purpose of the tagline
The campaign extended all the way to Radiall's email signature, which uses the same visual language as the broader campaign: the tagline, the world stamp logo, and location photography pulled from the same destinations featured in the poster series.
It's a detail that most companies overlook, but consistent branding at every level, including the bottom of an employee's email, is what separates a campaign from a true brand system.
The campaign also extended into a full email template, designed to bring the "Wherever Technology Lives" world to life at a deeper level. Each email is anchored to a specific location, GPS coordinates in the header, a hero image of that city, and the location-specific stamp logo, making every send feel like a dispatch from somewhere Radiall actually operates.
The tagline adapts to the content: "Wherever Diversification Lives, We're There" shows how the core phrase flexes beyond a single message while staying visually and verbally consistent. The modular layout accommodates product features, team spotlights, recruitment CTAs, and more, a system designed to scale across every kind of communication.
The "Wherever Technology Lives, We're There" campaign extended beyond print and digital into physical space. For Radiall's appearance at the 2023 Optical Fiber Communication Conference (OFC) in San Diego, one of the fiber optics industry's largest annual exhibitions
I designed the trade show booth backdrop and display materials, bringing the campaign's visual language into a live environment. The bold retro typography and dark navy backdrop made the booth immediately recognizable on a crowded show floor, while staying fully consistent with the broader campaign system.
OFC Email & LinkedIn
From trade show floors in San Diego to poster campaigns in Paris and Portland, the "Wherever Technology Lives, We're There" campaign proved that a single, well-constructed idea can travel as far as the brand it represents.
Every aspect, from the booth to the posters, emails, the stamp logo, and the email signature, was designed to reinforce the same truth: Radiall isn't confined to any one place. They're everywhere technology matters. It's a brand promise, and every design decision was made to honor it.
