Paris Air Show

Award-Winning Campaign 2023 The Paris Air Show is one of the aerospace industry’s premier global trade events. In 2023, our team at Parker Madison designed Radiall’s booth around a hotel-inspired concept, creating an immersive brand experience that went beyond traditional trade-show design.

Paris Air Show Booth

Creative Director: Aubrey Shipman
Team: Julia Walsh, Yulissa Aldana, Bridget Gillespie
Recognition: Netty Award winner

The theme, "Wherever technology lives, we're there," was created to reinforce the company's global reach and its ubiquitous presence in the technology realm. This theme conveys that Radiall is not confined to a specific geographical location but is embedded wherever technology plays a vital role, underlining the company's worldwide impact.

To bring the campaign to life physically, Parker Madison designed the trade show booth around an unexpected concept: a luxury hotel. The idea reframed Radiall not as a components manufacturer, but as the hospitality provider of the aerospace industry, a company whose entire purpose is ensuring that connections work, every time, without fail. It's the same promise a great hotel makes. The result was a booth that felt nothing like a trade show booth, and everything like an experience.

Paris Air Show Collateral

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